For the past ten years, I have owned an operated a gift shop.  Though I have enjoyed owning the business, truth be told, the gifts we sell can get kind of tiring.  I guess that is mostly my fault, since I do the ordering, but this year I decided that I wanted to “spice things up” and get in some new products.

After looking at my options, I decided to add a larger selection of college diploma frames to the mix.  For the few that we carried before, we had one graduation picture frame that was our top seller in the store, so I thought it wouldn’t hurt, right?

Well, I was right and the public’s acceptance of the larger selection of frames was very positive.  In fact, sales were up nearly ten percent the first month of the change and the frames have continued to sell well even though all of the school graduations are over.

Since the addition of the frames went over so well, I have decided that we’ll try some other products and see how they go.  It has actually made working here fun again, and it puts a smile on my face to see the many new customers that come through our door.

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